Privacy Policy
Effective Date: August 2024
1. Introduction
At BRMS AI LLC ("BRMS AI," "we," "our," or "us"), we value your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, and protect your information when you access or use our website (https://www.brms.ai), software, services, or any other tools offered through our platform (the “Platform”).
By using the Platform, you agree to the practices described in this Privacy Policy. If you do not agree with any part of this policy, you should not use our Platform or provide any information.
We may update this Privacy Policy from time to time. Your continued use of the Platform after updates are posted constitutes your agreement to the revised terms. We encourage you to review this policy regularly.
This Privacy Policy is incorporated by reference into and governed by our Terms of Service.
2. Information We Collect and How We Collect It
RMS AI may collect two categories of data:
Personal Information and Non-Personal Information (together referred to as "Information").
2.1 Personal Information
Personal Information refers to any data that identifies or can reasonably be used to identify an individual. This may include:
Full name
Email address
Telephone number
Company name or employer
Job title or role
Billing and account credentials
2.2 Non-Personal Information
Non-Personal Information includes data that does not identify you as an individual. This may include device information, browsing activity, and usage data collected during your interaction with the Platform.
3. Methods of Data Collection
We gather Information in the following ways:
3.1 Information You Provide Directly
We collect Information you voluntarily give us when:
Creating a BRMS AI account
Submitting a contact form
Scheduling a consultation
Signing up for newsletters
Requesting product demos or services
Communicating with us via email, phone, chat or Whatsapp
If you submit information about someone else, you are responsible for ensuring you have their permission to do so.
3.2 Information from Third Parties
We may receive data about you from partners and service providers, including:
Advertising platforms and marketing agencies
Public or commercial data providers
Social media networks
Event sponsors or co-hosts
Research and analytics firms
Technology vendors that integrate with our services
We take reasonable steps to confirm that these sources have obtained data lawfully, and where necessary, with your consent.
3.3 Information Collected Automatically
We automatically collect certain data during your interaction with the Platform, including:
Pages visited and actions taken
IP address and browser type
Device identifiers and operating system
Referral source (e.g., from a search engine or social platform)
These activities may be facilitated by cookies, beacons, and tracking technologies. Please refer to our separate Cookies Policy for detailed information and to manage your preferences.
4. How BRMS AI LLC Uses the Personal Information It Collects
We collect and use your Personal Information for the following purposes:
4.1 Platform Functionality, Personalization, and Product Development
We use your Personal Information to:
Operate and maintain the BRMS AI Platform;
Enable device connectivity and session continuity;
Improve responsiveness, speed, and personalized features;
Diagnose technical issues and implement security controls.
Your IP address and technical data support secure sessions and help monitor usage. Behavioral data may be analyzed to detect patterns, improve functionality, and innovate new services. While some Platform features may include AI tools, BRMS AI does not use your Personal Information to train general-purpose AI or machine learning models.
For integrations using external APIs (such as Google Workspace), our access and use will comply with respective third-party policies, including Google’s API Services User Data Policy (Limited Use).
Cookies and pixel technologies may also be used to support functionality and analytics. See our Cookies Policy for more detail.
4.2 Platform Maintenance, Reporting, and Support
We use your data to:
Monitor performance and ensure the Platform operates properly;
Deliver technical updates, bug fixes, and version control;
Offer customer support and help troubleshoot issues;
Validate access to certain promotions or features.
Automated update checks may occur to determine if your device or software version requires updating.
4.3 Business Operations and Legal Obligations
We may process your information to:
Perform billing, account management, and internal reporting;
Meet legal and regulatory obligations;
Detect and prevent fraudulent or unauthorized activity;
Enforce our contractual rights and defend legal claims.
We also rely on this data for risk mitigation and corporate governance.
4.4 Communication with You
We use your contact details to:
Respond to inquiries or support tickets;
Notify you of service changes, account updates, or policy changes;
Send resources such as guides, system alerts, and newsletters;
Invite you to surveys or research efforts (with your consent).
Some communications are transactional and required for Platform use. You can manage marketing preferences through your account or email settings.
4.5 Advertising and Marketing Activities
We may use Personal Information to:
Personalize content based on your behavior and preferences;
Run targeted campaigns across various channels;
Evaluate ad performance and improve future messaging.
If location or device-based settings are denied, certain personalized features may not be available. You can manage consent for marketing communications or tracking preferences through available settings.
4.6 Aggregated Insights and Analytics
We compile anonymized, aggregated usage data to:
Track Platform usage patterns;
Improve services and content delivery;
Inform feature prioritization and customer support resources.
This data is used strictly in summary form and does not personally identify you.
5. Legal Basis for Processing (Applicable to Visitors in the EEA and United Kingdom)
If you are located in the European Economic Area (EEA) or the United Kingdom (UK), BRMS AI LLC processes your Personal Information in accordance with the applicable data protection laws, including the UK GDPR and EU GDPR. Our legal basis for collecting and using your Personal Information will depend on the nature of the information and the context in which it is collected.
Generally, we collect and process Personal Information only where:
You have provided your explicit consent;
It is necessary for the performance of a contract with you;
We are required to do so by law; or
The processing is necessary for our legitimate interests (such as customer service, product development, direct marketing, fraud prevention, and information security), and your interests or fundamental rights do not override those interests.
If we require your Personal Information to comply with a legal obligation or to fulfill our contract with you, we will make that clear at the time of collection. We will also explain whether the provision of that information is mandatory and what consequences may result if you choose not to provide it.
Where we rely on legitimate interests as our legal basis, we will ensure that we assess and balance any potential impact on your rights before processing your Personal Information.
BRMS AI LLC serves as the Data Controller for all Personal Information collected through the Platform in the EEA and UK, except in cases where we act as a
Data Processor on behalf of our clients (for example, in connection with managed services or sub-accounts), or where otherwise specified in a supplemental privacy notice.
If you require further details about the legal basis for any specific type of data processing, you may contact us at the address provided in the “How to Contact Us” section below.
6. Retention of Your Personal Information
We retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including:
To comply with legal, tax, regulatory, accounting, or reporting obligations;
To resolve disputes or respond to inquiries;
To enforce our agreements and protect our legal rights.
In some cases, we may retain your Personal Information longer if:
There is a potential for litigation or legal investigation;
You have submitted a complaint or concern that requires further resolution;
We are required to retain data for audit, compliance, or insurance purposes.
To determine appropriate retention periods, we consider:
The type and sensitivity of the Personal Information;
The potential risks associated with unauthorized access or disclosure;
The purposes for which we process the data and whether those purposes can be achieved through other means;
Relevant legal or regulatory requirements.
In some circumstances, you may request that we delete your Personal Information—see the “Your Legal Rights” section below for more information. In other cases, we may anonymize your Personal Information so that it can no longer be linked to you, in which case we may retain and use such data indefinitely for research or statistical purposes.
7. How BRMS AI LLC Protects Your Information
We take data security seriously and implement reasonable administrative, technical, and organizational safeguards to protect your Personal Information against loss, theft, misuse, unauthorized access, disclosure, alteration, or destruction.
These safeguards may include:
Data encryption;
Secure servers and firewalls;
Access controls and authentication procedures;
Staff training on data protection best practices.
We also require our service providers, contractors, and business partners to maintain similar levels of security when handling data on our behalf.
However, no method of data transmission or electronic storage is 100% secure. If you believe your interaction with BRMS AI LLC is no longer secure—for example, if you suspect your account has been compromised—you should contact us immediately via the instructions in the “How to Contact Us”
section.
8. When and How BRMS AI LLC Shares Your Information
We may disclose your Personal Information to third parties in the ways described below and in accordance with applicable laws:
8.1 With Affiliates and Subsidiaries
We may share your Personal Information within the BRMS AI LLC family of companies to support product delivery, account management, and customer experience—consistent with this Privacy Policy.
8.2 With Authorized Suppliers and Service Providers
We rely on a variety of trusted third parties to help us deliver services, including:
Hosting providers
Payment processors
Analytics and IT support vendors
Communication tools and CRM systems
These parties are contractually obligated to safeguard your Personal Information and may use it only as necessary to fulfill their duties to BRMS AI LLC.
8.3 With Strategic Partners
From time to time, we may collaborate with third parties (e.g., co-branded promotions, joint research initiatives, or referral partnerships). Where such collaboration involves your Personal Information, additional disclosures or terms may be presented.
8.4 For Advertising and Marketing
We may share your Personal Information with third-party advertising networks and analytics providers to help deliver relevant promotions, measure campaign effectiveness, and improve user engagement—only in accordance with your communication preferences.
This may include:
Showing ads based on your interactions with the Platform;
Customizing messages across email, browser, mobile, or other channels;
Using cookies, location data, or historical purchase behavior to tailor content.
You can control location sharing via your device settings and manage cookies through your browser. For full details, see our Cookies Policy.
8.5 Integrations with Social Networks and Third-Party Apps
If you connect your social media profiles or authorize third-party services to access your BRMS AI Platform account (e.g., Google, YouTube, Facebook), we will share relevant data as permitted by your settings and those providers’ privacy policies.
For example, if you connect your YouTube account, the integration will follow YouTube’s API terms, and Google’s Privacy Policy will apply. You may revoke BRMS AI LLC’s access at any time via your Google security settings page.
8.6 Business Transfers
In the event of a merger, sale, restructuring, bankruptcy, or other corporate transaction involving BRMS AI LLC, your Personal Information may be disclosed or transferred to the acquiring entity or its advisors, as part of that transaction.
We will take appropriate steps to ensure continued protection of your data in such cases.
8.7 With Your Consent
We may share your Personal Information with third parties for purposes not covered in this policy, but only if you have given us explicit permission to do so.
8.8 Compliance with Law and Protection of Rights
We may share your data if required to:
Comply with legal obligations or respond to lawful requests;
Protect the safety of users or the public;
Detect or prevent fraud or other security threats;
Enforce our terms and protect our legal rights.
8.9 Non-Personal, Aggregated, or Anonymized Data
We may share de-identified or aggregated information (which does not identify you personally) with third parties for purposes such as:
Industry research;
Platform analytics;
Service development.
8.10 No Selling of Personal Information
BRMS AI LLC does not sell your Personal Information to any party for monetary compensation. We also do not share your phone number or opt-in status with third parties unless we have your explicit written consent.
9. Children’s Privacy
The Platform is not intended for use by children under the age of 16, and we do not knowingly collect or process Personal Information from individuals under this age. If we become aware that we have inadvertently collected Personal Information from a child under 16—or the applicable minimum age based on jurisdiction (such as age 13 in the United States under COPPA)—we will take immediate steps to delete such data from our systems.
If you are under 16, please do not provide any Personal Information through the Platform, including your name, contact details, or any identifying content. If you believe that a child’s data may have been submitted to BRMS AI LLC, please notify us promptly using the contact information provided in the
“How to Contact Us”
section.
10. External Websites and Third-Party Services
Our Platform may contain links to other websites, applications, and third-party services. Please note that we are not responsible for the privacy practices or content of these external services. This Privacy Policy applies solely to the BRMS AI LLC Platform.
Once you navigate away from our Platform—whether by clicking a link or by integrating with a third-party tool (e.g., Google, Facebook, YouTube)—the collection and use of your Personal Information is governed by that third party’s own privacy policies and terms of service.
For example, if you connect your YouTube account, your data will be subject to Google’s privacy policies and you may revoke access via Google’s security settings page.
11. Do Not Track (DNT) Signals
Some web browsers offer a “Do Not Track” setting that sends signals to websites indicating a user’s preference not to be tracked. At this time, BRMS AI LLC does not respond to DNT signals or similar mechanisms, as there is no uniform standard for such signals across browsers.
12. Your Privacy Rights
We respect your rights and choices when it comes to how your Personal Information is used. Depending on your location, you may have the right to:
Access or review your Personal Information;
Request corrections or updates;
Request deletion of your Personal Information;
Object to certain uses of your data (such as marketing);
Modify your communication preferences.
To make a request regarding your data or update your preferences, please use the contact methods listed in the “How to Contact Us” section.
Even if you opt out of marketing communications, we may still send you service-related notices (e.g., password resets, billing updates, or system alerts).
13. Privacy Rights for Residents of the EEA, UK, and Switzerland
If you are located in the European Economic Area, the United Kingdom, or Switzerland, you may have additional rights under applicable data protection laws including the GDPR, UK GDPR, or nFADP. These rights may include:
The right to access or obtain a copy of your Personal Information;
The right to request rectification or deletion of your data;
The right to object to or restrict the processing of your Personal Information;
The right to data portability;
The right to withdraw consent at any time, where processing is based on consent;
The right to lodge a complaint with your local data protection authority.
If you wish to exercise any of these rights, please contact us using the details provided below. We may require you to verify your identity before fulfilling certain requests. In some cases, we may retain necessary data as required by law or to complete transactions initiated before your request.
If you have concerns about how we process your Personal Information or believe we have not handled your request properly, you may contact your local authority—or, in connection with the EU-U.S. DPF, UK Extension, or Swiss-U.S. DPF, submit a complaint to JAMS (https://www.jamsadr.com/eu-us-data-privacy-framework). In limited situations, binding arbitration may also be available.
14. International Data Transfers
BRMS AI LLC is based in the United States and operates globally. As part of delivering our services, we may transfer your Personal Information across borders to our subsidiaries, affiliates, service providers, or partners located in other countries. This may include transfers to jurisdictions where data protection laws may be less comprehensive than those in your home country.
These transfers are made to:
Operate and support the Platform efficiently;
Ensure availability and redundancy;
Improve service delivery and infrastructure performance.
When transferring Personal Information internationally, we take appropriate steps to ensure compliance with this Privacy Policy and applicable data protection laws. For transfers involving Personal Information from the European Economic Area (EEA), United Kingdom (UK), or Switzerland, BRMS AI LLC adheres to the safeguards provided by the Data Privacy Frameworks (see Section 15 below).
We may disclose your data to government authorities where required by law, including national security or law enforcement requirements. In accordance with data transfer regulations, BRMS AI LLC remains liable for any onward transfers to third parties unless otherwise limited by law.
15. Data Privacy Framework Participation
BRMS AI LLC complies with the EU-U.S. Data Privacy Framework (DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, as administered by the U.S. Department of Commerce. We have certified that we adhere to the principles set out in these frameworks concerning the processing of Personal Information from:
The European Union, under the EU-U.S. DPF;The United Kingdom and Gibraltar, under the UK Extension;Switzerland, under the Swiss-U.S. DPF.
If any terms of this Privacy Policy conflict with the applicable Data Privacy Framework Principles, those Principles shall govern.
To learn more about the program or view our certification, visit:https://www.dataprivacyframework.gov.
If our certification is withdrawn, suspended, or invalidated, BRMS AI LLC will notify affected individuals without undue delay and take appropriate measures to cease unauthorized processing and implement remedial steps as required.
16. California Privacy Rights (CCPA/CPRA Disclosure)
This section applies solely to residents of California and outlines their rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA).
16.1 Your Rights as a California Resident
Under the CCPA/CPRA, California residents have the right to:
Know what Personal Information we collect, use, disclose, and retain;
Request access to or deletion of their Personal Information;
Correct inaccuracies in their data;
Opt-out of the "sale" or "sharing" of Personal Information;
Limit the use of Sensitive Personal Information;
Be free from discrimination for exercising any of these rights.
16.2 Exercising Your Rights
You may exercise these rights by contacting us through the methods provided in the “How to Contact Us” section. Upon receiving your request, we may verify your identity based on your prior interactions with us and the sensitivity of the information involved.
We may still retain certain information where required for:
Recordkeeping or transaction completion;
Legal compliance;
Fraud prevention or other permitted exceptions.
You may also appoint an authorized agent to act on your behalf. We may require proof of authorization and may verify your identity before acting on any such request.
16.3 Opting Out of Cross-Context Behavioral Advertising
Although BRMS AI LLC does not sell Personal Information for monetary gain, we may "share" information for targeted advertising. If you wish to opt-out of this type of data sharing, you may do so via the designated mechanism on our Platform or by contacting us directly.
16.4 Sensitive Personal Information
If we collect Sensitive Personal Information, we limit its use to:
What is necessary to perform requested services,
Uses expressly authorized by you, or
Uses otherwise permitted by California law.
16.5 Categories of Personal Information Collected
The categories of Personal Information collected from California residents over the past 12 months may include:
Identifiers (e.g., name, contact details)
Commercial information (e.g., purchases, support records)
Internet or device activity (e.g., browsing, log data)
Geolocation data
Employment-related information (for business users)
Inferences drawn from other data (for personalization or analytics)
We disclose this data to service providers, partners, and analytics vendors as described in this Privacy Policy, and we retain such data in accordance with the retention policies outlined in Section 6.
17. Personal Information Summary Table for California Residents
Category of Personal Information
Retention Period
Business Purpose
Collected
Disclosed
Sold
Identifiers (e.g., name, email, IP address)
See Section 6: “Retention of Your Personal Information”
Platform functionality, support, operations, communications, marketing, and analytics
Yes
Yes
No
Personal info under Civil Code 1798.80(e) (e.g., SSN, financial data, insurance info)
Not collected
N/A
No
No
No
Protected classifications (e.g., gender, religion, orientation, disability)
Not collected
N/A
No
No
No
Biometric data
Not collected
N/A
No
No
No
Commercial information (e.g., transactions or interest in services)
See Section 6
Service delivery, product development, analytics, and advertising
Yes
No
No
Network activity (e.g., interactions with Platform or ads)
See Section 6
Service functionality, usage insights, analytics
Yes
No
No
Geolocation data
Not collected
N/A
No
No
No
Audio, visual, thermal, or olfactory data
Not collected
N/A
No
No
No
Employment-related info
Not collected
N/A
No
No
No
Education information
Not collected
N/A
No
No
No
Inferences (e.g., preferences, behaviors from analytics)
See Section 6
Platform personalization and analysis
Yes
Yes
No
18. Colorado Privacy Rights
This section applies to Colorado residents under the Colorado Privacy Act (CPA). You have the right to:
Request access to your Personal Information;
Request correction or deletion of your Personal Information;
Opt out of the use of Personal Information for targeted advertising, profiling, or sale.
To exercise these rights, contact us through the details in the “How to Contact Us”section. If we deny your request or fail to respond within 45 days, you may appeal by reaching out via the same contact details.
Authorized agents may act on your behalf, provided we receive appropriate documentation of your consent and, where applicable, power of attorney.
19. Connecticut Privacy Rights
This section applies to residents of Connecticut under the Connecticut Data Privacy Act (CTDPA). You may:
Access or correct your Personal Information;
Request deletion of your data;
Appeal any refusal to act on your request.
To exercise your rights or submit an appeal, contact us using the details provided below in “How to Contact Us.”
20. Utah Privacy Rights
f you are a resident of Utah, the Utah Consumer Privacy Act (UCPA) grants you rights to:
Access your Personal Information;
Delete or correct your Personal Information;
Opt out of targeted advertising or sale of your Personal Information.
Please contact us using the details listed in “How to Contact Us”to submit a request.
21. Virginia Privacy Rights
Under Virginia’s Consumer Data Protection Act (VCDPA), residents of Virginia have the right to:
Access, correct, or delete their Personal Information;
Obtain a copy of their data in a portable format;
Opt out of targeted advertising, data sale, or profiling;
Appeal any denial of a privacy request.
To exercise these rights or file an appeal, use the contact details provided in the “How to Contact Us” section. We may require verification of your identity before fulfilling any request.
22. How to Contact Us About This Privacy Policy
If you have any questions or concerns about this Privacy Policy, our data handling practices, or your rights under applicable privacy laws, you may contact us at:
Email: [email protected]
Mailing Address:
BRMS AI LLC
5728 Major BLVD, Suite 510
Orlando, Fl 32819
United States
In connection with our participation in the EU-U.S. Data Privacy Framework (DPF), the UK Extension to the EU-U.S. DPF, and the Swiss-U.S. DPF, BRMS AI LLC is committed to resolving concerns about our collection and use of personal information received under these frameworks.
Individuals in the European Union, United Kingdom, or Switzerland with inquiries or complaints regarding how BRMS AI LLC handles their personal data in accordance with the DPF should first contact us at:
DPF Inquiries: [email protected]
We will respond promptly to your request and work to resolve your concerns in accordance with the Data Privacy Framework Principles and applicable law.
23. Children’s Privacy
BRMS AI LLC does not knowingly collect, use, or disclose Personal Information from individuals under the age of 13 (or the equivalent minimum age in certain jurisdictions). The Platform is intended for use by individuals who are at least 13 years old. If we become aware that we have inadvertently collected Personal Information from a child without verified parental consent, we will delete such information promptly.
If you believe that a child under the applicable age has provided us with Personal Information, please contact us using the details in the "How to Contact Us" section.
24. International Data Transfers
BRMS AI LLC may process and store your Personal Information on servers located outside of your country of residence, including in the United States and other jurisdictions. These transfers are conducted to support the efficient operation of our services, including hosting, support, redundancy, and service delivery.
Where Personal Information is transferred from the European Economic Area (EEA), United Kingdom (UK), or Switzerland to a country that does not offer an adequate level of protection, we implement safeguards such as:
Standard Contractual Clauses approved by the European Commission or UK authorities;
Participation in the Data Privacy Framework, where applicable.
You may contact us to obtain more details about these safeguards.
25. Your Rights and Choices
Depending on your location, you may have legal rights regarding your Personal Information, including the right to:
Access the data we hold about you;
Request corrections or updates;
Request deletion, under certain conditions;
Object to or restrict specific types of processing;
Withdraw consent for processing where consent was required.
To exercise your rights, please contact us using the methods outlined in the "How to Contact Us" section. We may request verification of your identity before fulfilling any such request.
26. Data Retention Policy
We retain your Personal Information only for as long as necessary to fulfill the purposes for which it was collected, including:
To provide services and support;
To comply with legal and regulatory obligations;
To resolve disputes;To enforce our agreements.
The criteria used to determine retention periods include the nature of the data, its sensitivity, the potential risk from unauthorized disclosure, and our legal or operational needs. In some cases, we may anonymize your data for research or statistical purposes, in which case it is no longer considered Personal Information and may be retained indefinitely.
27. Contacting Us About Privacy
If you have any questions, concerns, or requests related to this Privacy Policy, your Personal Information, or your rights, you can contact us at:
Email: [email protected]
Mailing Address:
BRMS AI LLC
5728 Major BLVD, Suite 510
Orlando, Fl 32819
If you are located in the EU, UK, or Switzerland and wish to raise a concern under the applicable Data Privacy Framework, please refer to Section 15 for complaint resolution mechanisms.
